Content strategist based in Hong Kong
Passionate about writing clear, concise and clever copy.
I have a background in design, digital and social media. This informs my work across whole journeys, so I can create comprehensive content strategies.
I’ve worked as
Lead Digital Copywriter at HSBC | Jun 2019 – Present
Social Media Manager at Block.one | May 2018 – Apr 2019
Digital Copywriter at HSBC | Aug 2017 – May 2018
Community Manager at HSBC | Apr 2017 – Aug 2017
Account Manager at FLIPS Fevaworks| Oct 2015 – Feb 2017
Account Manager at ZAVVA | Jan – Oct 2015
Business Development Executive at BMG Ltd. | Feb – Dec 2014
I studied
Bachelor of Design at UNSW | Graduated in 2013
Graphic and object design, with electives in psychology
I know my way around
- Adobe Photoshop
- Adobe Illustrator
- Sketch
- Abstract
- Figma
- Word
- Excel
- PowerPoint
- Confluence
- Jira
I’m good at
- Content design
- Social media strategy
- Community management
- UX writing
- Marketing
- Project management
- Time management
- Research
- Critical thinking
- Problem solving
I write in English but I can understand
Cantonese at an advanced level
Mandarin at an advanced level
French at an intermediate level
Russian at an intermediate level
Swedish at a beginner level
Winnie Choi 